Hello again! Last time I joined you I chatted about posting on Facebook in general. (If you missed that post you can catch it here.) Today I would like to elaborate on that slightly and talk about the use of video. Seventy-eight percent of people watch videos online every week and 55% watch videos online daily. Let’s pause for just a moment, have you watched any videos yet today? Probably more than you realized! Take a second to consider, you are scrolling through your Facebook feed….what is more likely to catch your attention. A post containing just words, a picture, or a video. Because humans are naturally drawn to movement, making video a great way to capture your audience’s attention.
“But making a video is so difficult!” It doesn’t have to be! Your videos can be as simple as using your cell phone and taking a quick 30 second video showing your viewers how easy it is to start using your product. There are many different apps available to help jazz up your videos too. These apps give you the ability to add filters, effects, text, audio and much more. Some apps are free with upgrade options. A lot of them will allow you to also make a video out of a collection of pictures. If you are a fan of the Adobe software, Adobe offers many different video editing/creating apps for free. Android users will find Movie Maker Filmmaker has high ratings with a large variety of features. Quik is available to both Android & Apple users sporting many options. There are hundreds more video editing apps available for your phone.
Still a bit skeptical on why you should use video on social media? Sixty-five percent of people watching videos will watch at least ¾ of it. Which means if you can get your message across in the first 30-45 seconds of a one minute video then your viewers are hearing and seeing what you are sharing with them. Facebook has over 8 billion daily video views and your video should be one of them!
I challenge you to try making a video this week. Use it to announce a new product. Inform your followers of a contest that you will be having. Give people a preview of your Holiday Open house decorations. The possibilities are endless.
Thanks for reading and be sure to check back next Monday for another blog post!
Here is a fun and simple video created using time-lapse on my iPhone for the DRN Annual Meeting.