There is a bit of irony when writing a blog post about why your business should be blogging.  The DRN ReadiTech blog has been active for nine months now and I hope that you have found some valuable information within our seventeen blog posts.

As a business owner you may be asking yourself if you should have a blog or why you need a blog. Let’s take a moment to address some of the benefits of blogging.

  • Drives traffic
    • Anytime you can drive more traffic to your website is a plus, and while readers are on your blog they may venture to other pages on your website. Possibly resulting in a sale!
  • Make search engines happy
    • Search engines, such as Google, like websites that have changing and new material added to them. By having a blog and posting at least once a week you are satisfying search engine’s expectations.
  • Establishes you as an expert in your field
    • You know the goods and services you sell better than anyone else.
    • Blogs also give your business a personable touch, making you more relatable to customers.
  • Shareable material
    • How did you find today’s blog post? Facebook? Twitter? LinkedIn? Practically everyone is on social media on one or more platforms.
    • Blog posts are easy to share and re-share across all forms of social media, therefore your message is spread faster.
  • Marketing
    • A blog is a great way to share upcoming events or new releases.
    • Build some suspense by giving a sneak peek into a new product.
    • Use your blog as another gateway to market your business and goods.

If you have been on the fence about adding a blog to your website don’t wait another day.  Jump in with both feet and give it a try.

Pamela Henningsen – Multi-Media Specialist

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound